Zendesk vs Gorgias: An Honest Comparison for 2026
If you run an online store, Gorgias was built for you. But can a specialist beat an industry leader? Here's what we found.
The Short Version
If you're an online store (especially on Shopify), choose Gorgias. The ability to manage orders, process refunds, and track revenue directly from support tickets is game-changing. Zendesk is only better if you need a general-purpose platform.
Let's talk about your options
If you're reading this, you're probably knee-deep in researching customer support platforms. Maybe you're frustrated with your current setup. Maybe your team is scaling and your tools aren't keeping up. Or maybe you're just starting out and want to make the right choice from day one.
Either way, you've likely come across both Zendesk and Gorgias. They're frequently mentioned in the same breath, which makes comparing them important if you want to make an informed decision.
Zendesk (2007) positions itself as “General-Purpose Support” — Versatile customer service platform for any industry.
Gorgias (2015) takes a different approach: “E-commerce Specialist” — Helpdesk built specifically for online stores.
We've spent significant time with both platforms. Here's what we honestly think.
Who should actually consider each option?
Before we dive into features and pricing, let's be real about who each platform is actually built for. Not every tool is right for every team, and that's okay.
E-commerce on Shopify
Gorgias has the deepest integration
E-com + other business lines
Zendesk is more versatile
Thousands of orders/day
Order-based automation shines
Variable ticket volume
Ticket-based pricing flexes
What each platform does well
Let's start with the positives. Both platforms have been around for years and have real strengths.
What we like about Zendesk
Zendesk has built a solid reputation over the years, and for good reason:
- Works for any industry, not just e-commerce
- More mature platform with proven scale
- Larger integration marketplace
- Better knowledge base features
- More customization options
What we like about Gorgias
Gorgias brings its own set of strengths to the table:
- Built specifically for e-commerce workflows
- Deep Shopify integration (edit orders, process refunds)
- Revenue tracking shows support's business impact
- Ticket-based pricing scales with seasonality
- Macros can pull order data automatically
- AI automation included
Where each platform falls short
No software is perfect. Here's where each platform will likely frustrate you.
Our frustrations with Zendesk
After spending time with Zendesk, these issues stood out:
- E-commerce integrations are surface-level
- Can't process refunds or manage orders
- No revenue attribution
- Per-agent pricing is expensive for seasonal scaling
- Requires multiple integrations to match Gorgias features
Our frustrations with Gorgias
Gorgias isn't without its problems either:
- Only makes sense for e-commerce
- Knowledge base is basic
- Fewer integrations outside e-commerce
- Ticket pricing can get expensive at scale
- Less customization than Zendesk
Feature-by-feature breakdown
If you're the type who wants to see exactly what you get with each platform, here's the detailed breakdown. We've highlighted the features that we think matter most.
E-commerce Features
| Feature | Zendesk | Gorgias |
|---|---|---|
| Shopify Integration★ Key | Basic | Deep |
| Order Management★ Key | Via integration | Native |
| Refund Processing★ Key | ||
| Revenue Tracking | ||
| Customer Order History | Limited | Full |
| WooCommerce | ||
| BigCommerce | ||
| Magento |
Core Support Features
| Feature | Zendesk | Gorgias |
|---|---|---|
| Ticketing | ||
| Live Chat | ||
| Social Media | ||
| Knowledge Base | Basic | |
| Phone Support | Add-on | Add-on |
Automation
| Feature | Zendesk | Gorgias |
|---|---|---|
| Macros/Templates | ||
| Order-Based Automation★ Key | ||
| AI Bot | Add-on | Included |
| Auto-tagging |
Let's talk money
Pricing is often the deciding factor, so let's break down what you'll actually pay. Keep in mind that both platforms love to hide costs in add-ons, so the sticker price rarely tells the whole story.
What Zendesk will cost you
Basic support
- Ticketing
- Chat
- Basic Shopify app
- No order management
Full features
- Analytics
- SLA
- Workflows
- AI extra
- No e-com features
What Gorgias will cost you
50 tickets included
- Shopify integration
- Live chat
- Social
300 tickets included
- Everything in Starter
- Automation
- Reporting
2000 tickets included
- Revenue statistics
- Team management
- Advanced automation
5000 tickets included
- Dedicated CSM
- Custom onboarding
- Advanced revenue tracking
💡 Our pricing take
Gorgias' ticket-based pricing is great for seasonal businesses (pay less in slow months). For a store with 2000 tickets/month and 5 agents, Gorgias Pro ($360/mo) beats Zendesk Team ($275/mo) on features, especially e-commerce-specific ones.
So, which one should you choose?
After all this analysis, here's our honest take: For e-commerce, Gorgias wins hands down. The Shopify integration alone makes it worth it. Zendesk only makes sense if you have significant non-e-commerce support needs.
If you're an online store (especially on Shopify), choose Gorgias. The ability to manage orders, process refunds, and track revenue directly from support tickets is game-changing. Zendesk is only better if you need a general-purpose platform.
Looking for better AI automation?
If you're frustrated with the AI capabilities of traditional platforms, you might want to check out Open. We achieve 77% automation rates with transparent, outcome-based pricing. You can try it risk-free alongside your current setup.
Common questions
Here are the questions we hear most often from people comparing these platforms.
A note on our methodology: We test all platforms ourselves and update our comparisons regularly. While we do build Open (so yes, we're biased), we try to be fair in our assessments. If you spot something inaccurate, let us know.