Richpanel vs Gorgias: An Honest Comparison for 2026
Richpanel bets big on customer self-service. Gorgias is the established leader. Which philosophy works better for your store?
The Short Version
Choose Richpanel if you believe customer self-service is the key to scaling—their portal really is excellent. Choose Gorgias for better agent-side automation and unlimited agent pricing at scale.
Let's talk about your options
If you're reading this, you're probably knee-deep in researching customer support platforms. Maybe you're frustrated with your current setup. Maybe your team is scaling and your tools aren't keeping up. Or maybe you're just starting out and want to make the right choice from day one.
Either way, you've likely come across both Richpanel and Gorgias. They're frequently mentioned in the same breath, which makes comparing them important if you want to make an informed decision.
Richpanel (2019) positions itself as “Self-Service First” — E-commerce helpdesk focused on customer self-service.
Gorgias (2015) takes a different approach: “E-commerce Leader” — The most popular e-commerce helpdesk.
We've spent significant time with both platforms. Here's what we honestly think.
Who should actually consider each option?
Before we dive into features and pricing, let's be real about who each platform is actually built for. Not every tool is right for every team, and that's okay.
Want customers to help themselves
Richpanel leads here
2000+ tickets/month
Gorgias unlimited agents
Many return requests
Self-service returns portal
Automation focus
Gorgias has better macros
What each platform does well
Let's start with the positives. Both platforms have been around for years and have real strengths.
What we like about Richpanel
Richpanel has built a solid reputation over the years, and for good reason:
- Industry-leading self-service portal
- Customers can track orders, initiate returns themselves
- Higher ticket deflection rates
- Per-agent pricing is predictable
- Good Shopify integration
- Modern, clean interface
What we like about Gorgias
Gorgias brings its own set of strengths to the table:
- Market leader with proven track record
- Best-in-class automation and macros
- Ticket-based pricing scales well
- Unlimited agents on higher tiers
- Largest e-commerce helpdesk community
- More integrations
Where each platform falls short
No software is perfect. Here's where each platform will likely frustrate you.
Our frustrations with Richpanel
After spending time with Richpanel, these issues stood out:
- Smaller market presence
- Less sophisticated agent-side automation
- Fewer integrations
- Newer company (less proven)
- Per-agent pricing hurts at scale
Our frustrations with Gorgias
Gorgias isn't without its problems either:
- Self-service features are basic
- Ticket pricing can surprise you
- Less focus on deflection
- Phone is add-on
- Basic knowledge base
Feature-by-feature breakdown
If you're the type who wants to see exactly what you get with each platform, here's the detailed breakdown. We've highlighted the features that we think matter most.
Self-Service
| Feature | Richpanel | Gorgias |
|---|---|---|
| Self-Service Portal★ Key | Excellent | Basic |
| Order Tracking Widget | Built-in | Basic |
| Returns Self-Service★ Key | Limited | |
| FAQ Integration | Advanced | Basic |
| Deflection Rate | Higher | Lower |
Agent Features
| Feature | Richpanel | Gorgias |
|---|---|---|
| Shopify Integration | Excellent | Excellent |
| Order Management | ||
| Revenue Tracking | ||
| Automation★ Key | Good | Advanced |
| Social Media |
Pricing Model
| Feature | Richpanel | Gorgias |
|---|---|---|
| Model | Per-agent | Ticket-based |
| Conversation Pricing | Available | Standard |
| Self-Service Included | Limited | |
| Starting Price | $29/agent | $10/mo |
Let's talk money
Pricing is often the deciding factor, so let's break down what you'll actually pay. Keep in mind that both platforms love to hide costs in add-ons, so the sticker price rarely tells the whole story.
What Richpanel will cost you
Core features
- Self-service portal
- Shopify integration
- Live chat
Growing stores
- Advanced automation
- Returns portal
- Reporting
Full platform
- Custom integrations
- Advanced analytics
- Priority support
What Gorgias will cost you
50 tickets
- Shopify integration
- Live chat
- 3 agents
300 tickets
- 500 agents
- Automation
- Reporting
2000 tickets
- Unlimited agents
- Revenue stats
- Advanced automation
💡 Our pricing take
For small teams wanting self-service focus, Richpanel Regular ($49/agent) offers great value. For larger operations with high volumes, Gorgias Pro ($360/mo unlimited agents) is more economical.
So, which one should you choose?
After all this analysis, here's our honest take: Gorgias wins overall due to better automation and scaling economics. But Richpanel is worth considering if self-service deflection is your top priority.
Choose Richpanel if you believe customer self-service is the key to scaling—their portal really is excellent. Choose Gorgias for better agent-side automation and unlimited agent pricing at scale.
Looking for better AI automation?
If you're frustrated with the AI capabilities of traditional platforms, you might want to check out Open. We achieve 77% automation rates with transparent, outcome-based pricing. You can try it risk-free alongside your current setup.
Common questions
Here are the questions we hear most often from people comparing these platforms.
A note on our methodology: We test all platforms ourselves and update our comparisons regularly. While we do build Open (so yes, we're biased), we try to be fair in our assessments. If you spot something inaccurate, let us know.